Sequence Partners with Google Cloud Marketplace: A Game-Changer for Web3 Developers
In a groundbreaking development for the gaming industry, Sequence, a leading all-in-one platform for building Web3 games, has officially partnered with Google Cloud Marketplace to provide game developers with easy access to a robust suite of tools aimed at integrating blockchain technology into gaming. This partnership signals a significant leap toward simplifying and enhancing Web3 development, making it more accessible for developers around the world.
Bringing Blockchain Technology to Game Developers
The collaboration between Sequence and Google Cloud aims to equip game developers with the essential tools and solutions needed to leverage blockchain technology effectively. As Michael Sanders, cofounder and chief storyteller of Sequence, explained, being listed on the Google Cloud Marketplace as an integrated provider of Ethereum Virtual Machine (EVM) technology allows developers to significantly streamline the integration process.
With this partnership, game creators can tap into innovative blockchain capabilities to enhance user acquisition, monetization, and retention. This alignment marks a step forward in expanding the reach and capabilities of developers, whether they are established AAA studios looking to innovate or emerging studios venturing into the Web3 gaming space.
A Comprehensive Ecosystem for Game Development
Google Cloud Marketplace empowers software vendors to showcase their products, making it easy for users to discover, purchase, and deploy software solutions directly on Google Cloud. By integrating Sequence as a strategic partner, Google is fostering a more comprehensive ecosystem where Web3 and gaming can thrive.
“Launching on Google Cloud Marketplace as the integrated provider of EVM technology opens up immense opportunities,” Sanders noted. This opportunity is reinforced by the depth of Google Cloud’s infrastructure, which serves as a trusted backbone to support the rapidly growing Web3 gaming industry.
A Trusted Partner for Developers
According to Sam Barberie, head of strategy and partnerships at Sequence, Google’s vetting process involved scrutinizing the blockchain ecosystem, ultimately recognizing Sequence as a leader in addressing the challenges faced by Web3 game developers. “We have created a deep integration with the Google Cloud ecosystem, enabling developers to access Sequence’s capabilities seamlessly,” Barberie stated. The partnership ensures that developers can easily adopt Web3 features, enhancing both the gaming experience and their operational efficiency.
Addressing Universal Developer Challenges
The gaming industry has been grappling with an array of challenges, highlighted by soaring user acquisition costs and stagnant player spending. Based on insights shared by Barberie, Google Cloud has identified these universal challenges, driving the decision to partner with Sequence. By focusing on Web3 technologies, Google aims to arm developers with the necessary tools to solve these pressing problems.
Game creators who integrate Sequence into their projects have reported impressive metrics, including a 4.5 times increase in day-30 retention rates and an average revenue per user that is 7.2 times higher compared to traditional models.
Enhancing Player Experience with Web3 Solutions
Sequence offers a diverse range of tools designed to enhance player engagement and retention. Their platform includes “invisible wallet solutions” for seamless crypto adoption, targeted analytics, custom loyalty rewards, and app-store-compliant marketplaces. The developers can utilize these features to bolster monetization efforts—potentially increasing revenue by a remarkable four times.
The platform supports all EVM chains, layer 1, 2, and 3/app chains, ensuring that developers can enjoy maximum flexibility and comprehensive support for their projects. Sequence has become a trusted solution, particularly recognized for its integration with popular game engines like Unity and Unreal Engine, further streamlining the development process.
Empowering Creators and Players Alike
“Bringing Sequence to Google Cloud Marketplace will help customers quickly deploy, manage, and grow their Web3 game development projects using Google Cloud’s trusted infrastructure,” stated Dai Vu, managing director for marketplace and ISV GTM Programs at Google Cloud. This initiative aims not just to simplify the technical aspects but also to add value to the gaming experience for players.
With a team of 65 and a technology that powers thousands of game developers, Sequence has seen over $5.3 billion in transactions facilitated through its platform. This not only underscores the platform’s viability but also its ability to foster growth and thrive as a leading player in the Web3 gaming landscape.
The Path Ahead
Sequence’s partnership with Google Cloud Marketplace paves the way for a transformative era in gaming. With giants like Ubisoft already utilizing Sequence for their Web3 projects, the collaboration is poised to redefine how games are built, marketed, and enjoyed. Additionally, as seen with titles like Off the Grid from Gunzilla Games, the impact of this integration is already reverberating through the gaming community.
This partnership not only facilitates the onboarding and monetization processes for developers but also ultimately enhances the gaming experience for players, offering them more dynamic, engaging interactions in the digital world.
As the gaming industry continues to evolve, Sequence’s partnership with Google Cloud marks a significant step toward a more integrated, blockchain-enabled future. This collaboration not only exemplifies innovation but also illustrates a shared commitment to enhancing the gaming experience, empowering developers, and attracting players on a global scale. The future of gaming is here, and it is powered by Web3.
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