BETER Partners with Playtech: A New Era for Esports Betting
In a landmark collaboration within the gambling industry, BETER, a pioneer in next-gen betting content and data, has struck a significant partnership with Playtech, one of the largest gambling technology companies in the world. This strategic alliance aims to enrich Playtech’s offerings by integrating BETER’s dynamic esports solutions, catering to a rapidly growing segment of the betting market.
Expanding Market Opportunities
The merger of BETER’s and Playtech’s capabilities opens up vast opportunities for sportsbook operators. With esports gaining immense popularity among betting enthusiasts, the demand for engaging and fast-paced betting content has never been higher. BETER’s innovative esports solution, ESportsBattle, will provide Playtech’s customers with over 35,000 events per month, complete with up to 50 betting markets available for each event. This extensive coverage ensures that players have nonstop access to betting opportunities, 24 hours a day, 365 days a year.
The Key Offerings
The highlight of this partnership is BETER’s ESportsBattle tournaments, which stand out due to their engaging structure and diverse betting markets. This integration aims to elevate the betting experience by allowing operators to offer a unique esports betting ecosystem. With an average margin of 7.5%, BETER’s products are not only competitive but also profitable for operators keen on diversifying their betting portfolios.
Leadership Perspectives
Gal Ehrlich, CEO of BETER, expressed his enthusiasm regarding this partnership, stating, “This is one of our most important partnerships to date.” He emphasized the alignment of BETER’s dedicated teams with Playtech’s to deliver outstanding betting experiences that players are eagerly seeking. Ehrlich believes that BETER’s esports offering sets a new standard within the industry, further signifying how vital esports betting is for operators seeking to capture player interest.
Chuck Robinson, BETER’s Chief Revenue Officer, also commented on the deal by highlighting the growth potential of esports as a betting vertical. According to Robinson, operators must provide a compelling esports betting experience to stay competitive, and BETER’s content equips them with essential tools to unlock this potential. He noted Playtech as a high-caliber partner that complements BETER’s mission in the esports domain.
Playtech’s Perspective
Playtech, a formidable name in the gambling sector, recognizes the importance of integrating esports into their platform. Yori Arami, Vice President for Sports Commercial at Playtech, acknowledged BETER as a leading provider of esports betting content. He reassured that their partnership will enhance Playtech’s offerings, allowing operator partners to engage their customers with entertaining and lucrative esports content.
As esports evolves into a significant vertical within the betting landscape, Playtech and BETER are poised to deliver exceptional experiences that cater to the unique interests of modern bettors, fostering increased engagement and loyalty among gaming audiences.
Conclusion
The partnership between BETER and Playtech marks a turning point in the realm of esports betting. As both companies leverage their strengths, operators can look forward to an enriched content portfolio that not only meets but exceeds the expectations of today’s betting enthusiasts. With an emphasis on innovation, entertainment, and player engagement, this collaboration is set to redefine the standards of esports betting and establish new benchmarks for the industry as a whole. As both parties work closely in the coming months, the anticipation and excitement surrounding this partnership continue to build, promising a vibrant future for esports wagering.
1
20
20
