News Bites for October 24: Community Engagement and Innovations in Broadcasting
As October draws to a close, the world of broadcasting and community engagements continues to thrive with remarkable events and initiatives. From charitable motorcycle runs that support breast cancer awareness to innovative webinar series aimed at enhancing revenue generation in media, the pulse of broadcasting is beating strong. Here’s a closer look at some significant highlights from recent weeks.
Support for Breast Cancer Awareness
One of the most heartwarming stories comes from Cumulus Media’s classic rock station “I-95” WIXV in Savannah, Georgia. On October 19, the station partnered with Savannah Harley-Davidson and the Savannah H.O.G. Chapter to host the 4th Annual “Save The Ta-Tas Poker Run.” This charity event was not just a thrilling ride for over 120 motorcycle enthusiasts but also a meaningful effort that raised $6,200 for the Margie’s Armey Foundation.
This nonprofit organization is dedicated to advocating for women battling breast cancer and educating them about breast density and early detection. Afternoon host Billie Marshall, who emceed the event, expressed her pride in participating: “It’s not just an honor to help raise money for such an important cause, but also a lot of fun!” The success of this event underscores the power of community collaboration in driving awareness and support for critical health issues.
Revving Up Local Sports Coverage
In a different but equally exciting vein, Beasley Media Group’s “ESPN Southwest Florida” WBCN (770) will continue its commitment to local sports by broadcasting games for the Florida Everblades, an East Coast Hockey League affiliate of the St. Louis Blues and the AHL’s Springfield Thunderbirds. Program Director Chris Beasley reaffirmed the station’s dedication to the Everblades in a recent announcement: “We’re excited to bring Everblades hockey to our listeners and help support the local community.”
The collaboration between the broadcasting station and the hockey team reflects not only sports enthusiasm but also a desire to foster local identity and pride. By showcasing local sports, radio stations can engage communities, build loyalties, and strengthen connections among fans.
Innovating Revenue Streams for Media Producers
Amidst the hustle and bustle of community events and sports broadcasts, innovation continues to permeate the world of media. StreamGuys is set to launch a new “Level Up” webinar series aimed at helping broadcasters and content producers discover effective revenue generation strategies for live and on-demand media. Kicking off on October 30 at 1 PM ET, the series will feature its first session, “Level Up Your Audio Revenue,” which promises to equip attendees with the tools to thrive in the streaming landscape.
Hosted by StreamGuys’ Head of Sales, Tim Labelle, the series aims to create a platform for knowledge sharing and collaboration among experts in the field. Labelle emphasizes that this initiative will delve into various monetization strategies for both audio and video content, offering substantial insights into how businesses can capitalize on their streaming opportunities. Registration information can be easily accessed on their website, inviting participants to explore the myriad pathways to success.
Conclusion
The latest happenings in broadcasting reveal a vibrant tapestry of community involvement, sports enthusiasm, and innovative thinking. Whether it’s through charitable actions that promote health awareness, serving local sports fans, or exploring new revenue avenues for content creators, these stories illustrate the dynamic and multifaceted nature of the media landscape today. As we proceed into November, these initiatives reflect a broader commitment to uplift communities and adapt to the evolving demands of broadcasting. Each of these efforts is a powerful reminder of how media can play a pivotal role in both local and broader societal contexts.
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