SBC Summit Latinoamérica: A Spotlight on Emerging Gambling Markets
Introduction
The SBC Summit Latinoamérica, taking place from October 29-31, 2023, at the Seminole Hard Rock Hotel & Casino, promises to be a milestone event in the gambling industry. This year’s summit aims to highlight the burgeoning gaming markets in Latin America, examining the advancements and breakthroughs stirring excitement and innovation across the region. As part of the Emerging Markets and Technology track, the event will feature a variety of panels and discussions that delve into the key issues and opportunities within the Latin American gambling landscape.
Keynote Session: Harnessing AI in Brand Partnerships
The agenda kicks off with the compelling keynote panel titled “Driving Brand Success with AI: High-Speed Partnerships that Move the Needle.” This session will feature notable figures in motorsports and AI, including racing star Tatiana Calderon, AI expert Alvaro Melendez (CEO and Co-founder of Crant AI), and product strategy specialist Lina Silva (CEO of WANDR Studio). Together, they will explore the transformative role of AI in shaping brand collaborations, particularly through analytics, fan engagement, and effective sponsorship strategies. This panel sets the tone for a forward-thinking event focused on innovation and technology in the gambling industry.
In-Depth Roundtable Discussions
Following the keynote, attendees will have the opportunity to engage in exclusive roundtable discussions led by industry professionals. These discussions will focus on the distinct markets within Latin America, each presenting its unique challenges and opportunities:
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Brazil: Insights from Muriel Le Senechal, Sales Consultant at Fast Track, will shed light on the current state of the Brazilian gambling market.
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Chile: Legal perspectives will be provided by Carlos Baeza, founder of Carlos Baeza & CIA Abogados, examining the regulatory environment in Chile.
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Mexico: A comprehensive overview of the Mexican market will be presented, discussing its potential for growth.
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The Caribbean & Central America: Jose Carlos Figueroa from GLI will provide insights into these rapidly evolving markets.
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Colombia and Argentina: Contributions from experts like Juliana Duque (Senior Associate at Asensi Abogados) and other thought leaders will enrich this discussion.
- Peru: A focus on Peru’s market dynamics will round out the regional perspectives.
Marketing Strategies in iGaming
The afternoon will continue with a presentation from Cristhian Gomez, Head of LATAM at Growe, titled “Mastering iGaming Marketing in the LATAM Market: Challenges, Best Practices, and Future Trends.” This session aims to equip attendees with innovative marketing strategies tailored to Latin America’s iGaming sector, addressing regulatory hurdles and market maturity levels. Guests can expect actionable insights into boosting first-time deposits and positioning their brands for future growth.
Online Gambling Regulation in Chile
A significant highlight will be the panel “Navigating Online Gambling Regulation in Chile.” With discussions currently ongoing in the Chilean Senate about online gambling laws, this session promises to provide key insights into the challenges ahead. Stakeholders such as Marianela Artoni (Chief Compliance Officer, Enjoy) and Cecilia Valdes (President, ACCJ), alongside legal experts like Cristina Romero de Alba, will explore the implications of these legislative changes.
Evaluating Peru’s Online Gaming Market
The session “Peru: A Year Later” will evaluate the impact of the online gaming regulations one year post-launch, analyzing how operators have adapted. Panelists, including Vanda Silva (Clever Advertising) and Gonzalo Perez (Apuesta Total), will discuss strategic partnerships and the future of remote sports betting in Peru.
Conclusion
Rasmus Sojmark, CEO and Founder of SBC, emphasizes the critical importance of this summit: “With the rapid advancements taking place across Latin America’s gambling markets, it’s an exciting time for the industry.” The summit will offer invaluable insights into the innovations and opportunities shaping the region.
Registration and Discounts
Attendees can utilize the promo code “KNUPPARTNERVIP” for a discount on SBC Latinoamérica 2024 tickets. Special rates are available for groups, as well as free passes for operators and affiliates. Those interested in staying updated can subscribe to the bi-weekly SBC Summit LinkedIn Newsletter and explore dedicated programs for further professional development.
In summary, the SBC Summit Latinoamérica acts as a pivotal gathering for stakeholders in the gambling industry, providing a platform to discuss the current and future state of one of the fastest-growing markets in the world. With a blend of expert insights, strategic discussions, and networking opportunities, the summit is a cannot-miss event for anyone looking to navigate the dynamic landscape of Latin American gambling.
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